by 
The Curious Bag
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When your business offers free Wi-Fi to customers, you build customer loyalty. Some people also don't have Internet access at home, so they will frequent an establishment that provides this service.
Increase Sales
You will increase your sales of food and beverages when people visit your establishment. Some people will sit for hours, using the Internet, and the longer they stay, the more items they will purchase.
Word-of-Mouth
Your current customers will spread the word about free Wi-Fi. They will actually help you increase your customer base using word-of-mouth advertising.
Customer Experience
Some businesses offer Wi-Fi because it is viewed as another amenity which helps to enrich customers' experience when they visit.
Goodwill
When a business offers free Wi-Fi, it can be viewed as a good will gesture to the community where the business is located, and can help enhance the business' image and popularity.
Competitive Edge
A business that offers free Wi-Fi access gains a competitive advantage over a business that offers fee-based Wi-Fi access. This is a way to capture market share, as customers have a tendency to flock to places where Wi-Fi is free.
Source:
Hotels and airports see the benefits of free Wi-Fi
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