by 
Adz3r0
ANSWERS: 4
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By selling in large numbers. But the list is routinely gamed. There are several very well funded Conservative political organizations that buy tens or hundreds of thousands of copies of every major Conservative book and give them away to members. That skyrockets certain books straight to the top of the best sellers list.
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"best seller" should give you a clue.
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Amounts sold.
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good marketing and promotional campaign. you want your book to reach out to a wider audience. when your book gets the attention of many readers, your book gets a shot at making it to these prestigious bodies. For more information on marketing your book: http://marketyourbook.wordpress.com/
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