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Interesting, sounds like it was an almost-free proposition, a small two-location private corp. If it were the other way around I'd question whether FAO Schwartz could understand the sharp and risky demand curves of the mass toy market. I'd propose that the two businesses will be somewhat complementary, like a mass market car maker having a small racing line.
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You're reading Toys R Us acquires high-end retailer FAO Schwarz. Should Toys R Us be playing around in high-end retailing? See LINK:
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I can see how that could work. It's still a great brand name.
by Jim in a Nautilus COAT on May 28th, 2009