When you buy a product from a retailer (not directly from the company), what factors go into determining how much money the company receives from the sale? So, if you want to best support a particular company...?

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Xepher

ANSWERS: 1

cellarmaster1

I think you're asking what determines wholesale to retail markup. That would be the market as determined by consumers. Otherwise, the producer determines their wholesale price based on what the market will bear. If you want to support a particular manufacturer, buy direct, or contact them and ask for a list of preferred retailers.

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