They're trying to stand out in peoples' minds because they have to compete for your attention in the middle of the Superbowl. They want you to remember the commercial and patronize their product.

"The Super Bowl, the championship game of the National Football League in the United States, is among other things known for the high-profile advertisements that are aired during its television broadcast. Because the Super Bowl is a very highly rated program, prices for advertising space can typically cost millions of dollars. In 2009, 30 seconds of advertising time cost U.S. $3 million due to the extremely large audience, typically more than 90 million viewers. Conversely, the high price tag of the commercials all but promises that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor. These high-profile ads are usually only broadcast on the originating American network, which is sometimes a source of complaints for viewers elsewhere. This is because the cost of buying commercial time on the American network does not include ad time on foreign broadcasters, which sell their own advertising. Moreover, since there is lower interest in American football outside the U.S., other carriers have smaller audiences for the game, meaning that the ads seen locally may not share the high reputation of the domestic commercials." Source and further information: http://en.wikipedia.org/wiki/Super_Bowl_advertising CareerBuilder.com Official Super Bowl Commercial 2009 http://www.youtube.com/watch?v=79tMMFja-Fw

Because the people sitting in front of the tv screen watching are always so odd.