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Not for BK or Mickey D because I don't eat at either, but I do for every retail or fast food establishment I patronize...I work in retail myself, and believe it or not the stores are rated by their corporate headquarters on how many people bothered to answer the surveys! If you are pleased with an establishment you have visited, by all means go to the website and take the survey and let corp know that the local establishment is performing well! That counts,just as much as registering a complaint does.
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