1) Maybe not every viral video has to go through Digg to be famous... And after it is already famous, it could be not such interesting news to be published on Digg. 2) "OK Go is a rock band originally from Chicago, now residing in Los Angeles. The band is composed of Damian Kulash (lead vocals and guitar), Tim Nordwind (bass guitar and backing vocals), Dan Konopka (drums and percussion) and Andy Ross (keyboards, guitar and backing vocals), who joined them in 2005 in replacement of Andy Duncan. The original members formed as OK Go in 1998 and released two studio albums before Duncan's departure. The band is notable for their unusual dress sense and their energetic music videos — in particular, those for their two most successful singles, "A Million Ways" and "Here It Goes Again". The latter won a Grammy Award for "Best Short-Form Music Video" in 2007." "The band's second album, Oh No, was recorded in Malmö, Sweden, and produced by Tore Johansson (The Cardigans, Franz Ferdinand) in the fall of 2004. After recording, in 2005, Andy Duncan left the band and was replaced by Andy Ross, who auditioned for them in Chicago. The album was released in August 2005. Oh No gained popularity for its first single, "A Million Ways", thanks to its video, which proved to be a viral Internet phenomenon in the fall of 2005. The ultra-low budget, long take video featured the band in their back yard performing a dance choreographed by lead singer Kulash's sister, Trish Sie. Using a camera borrowed from a friend, the video was produced for under ten dollars, and was apparently released without the knowledge or consent of their label, Capitol Records. By August 2006, the video had become the most downloaded music video ever with over 9 million downloads. The band performed the dance live on British TV show Soccer AM." Source and further information: http://en.wikipedia.org/wiki/Ok_go OK Go - A Million Ways http://www.youtube.com/watch?v=bav63MWNUKg