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Help answer this question below.
same reason stores charge 99 cents instead of a dollar, gives you the impression its a lower price
"The prevalence of nine-tenths of a cent gasoline pricing seems to owe
its existence to several factors:
--a penny used to be worth something
--Uncle Sam wanted a piece of the gasoline action
--People want to *think* they're getting a bargain, even if they know better
--Old habits die hard, and after a while, just get built into the system."
Source and further information:
http://answers.google.com/answers/threadview?id=568724
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You're reading What is the reasoning behind the 9/10 of a gallon? why not just an even #?
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