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| Question | Answer |
|---|---|
| Question | Answer |
| Display name: | Bill SerGio |
| Gender: | male |
| Location: | Los Angeles CA United States |
| Website: | www.stationbreak.net |
| Date joined: | August 12th, 2004 |
| Last seen: | October 4th, 2008 |
| About me: | What Does Infomercial Time Really Cost
The sale of all TV time is regulated by the federal government through an auction process and you must bid on TV time and it is sold to the highest bidder. TV stations are allowed to suggest a starting bid on a half hour of time. If a station suggests a bid of $500 for Saturday morning at 11:00AM then I would bid $15 for that half hour if I am buying it for myself. An ad agency would bid $1,000 to $2,500 for that half hour--why? Because the agency gets a 15% commission and 15% of $1,000 or $2,500 is more money for them and the client will never know what the agency bid for the time. When a station suggests $500 I can get the time for $50 about 50% of the time. Infomercial time on the NBC, ABC, CBS, and FOX stations usually goes for $15 to $350 for any half hour. And on a national cable network that airs in 50 states, the whole country with 37 million viewers usually sells for $1,000 to a maximum of $8,000. Ad agencies will bid 2 to 3 times what the station suggests as a starting bid to make more money from their 15% commission. An agency would bid $2,500 for the same half hour I can buy for $50. By federal law TV stations are NOT allowed to set any minimum bid on any TV time! To air any non-infomercial entertainment show you buy the infomercial time and you sell 15-second Spots or Product Placement in a show to advertisers. Remember that 30 seconds costs 20 to 100 times MORE than a half hour because when the station sells 30 seconds they must supply the program to fill the half hour. That's how people make hundreds of millions of dollars with TV syndication. tvmogul1@yahoo.com http://www.StationBreak.net |
Antimodern commented on your answer to Why did your christian churches steal my pocket money for sunday service when i was a kid? on 10/04/08 at 6:39 am.
Bill SerGio answered the question Where is the best place to buy property now in the world? on 10/04/08 at 6:36 am.
Bill SerGio answered the question Why did your christian churches steal my pocket money for sunday service when i was a kid? on 10/04/08 at 6:31 am.
Bill SerGio answered the question What is meant by TV "syndication"? on 08/12/04 at 2:39 pm.
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