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by Robert_K2790 on September 17th, 2011

Robert_K2790

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What do the rings in the Audi logo stand for?

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  • by Bruce_T on September 17th, 2011

    Bruce_T

    The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.[50][51] Its similarity to the Olympic rings caused the International Olympic Committee to sue Audi in International Trademark Court in 1995.[52]

    As part of Audi's centennial celebration in 2009, the company updated the logo, changing the font to left-aligned Audi Type, and altering the shading for the overlapping rings.[53]

    The logo was designed by Rayan Abdullah.[54

    http://en.wikipedia.org/wiki/Audi

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