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What Is a Television Commercial?

Monday, June 22, 2009
Related Tags: commercials | tv | service | product | appeals
 

Instructions

Definition

  • Step 1:
    A commercial is a short advertisement of a product or service a company wishes to sell. A TV commercial takes the form of a short video shown during breaks in a TV program.

Goals

  • Step 1:
    The advertiser wants viewers of the commercial to purchase the product or service shown. Some TV commercials, known as public service announcements, are not trying to sell anything. Their purpose is to spread the word about a particular issue.

Parts

  • Step 1:
    The commercial must introduce the product to the viewer, make a sales pitch, and offer reasons to buy the product or service.

Appeals

  • Step 1:
    Commercials use different appeals to get their messages across. Commercials can be informative, persuasive, funny, sexy, surprising or emotional.

Target

  • Step 1:
    TV commercials air during certain time slots or shows, when the audience the advertiser is targeting may be watching.

What Is a Television Commercial? Provided by eHow.com
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