How to Advertise a Business With Ezine Advertising

Wednesday, December 12, 2007
Related Tags: ezines | ads | advertising | banner | business
 

Instructions

Use the Ezine Marketing Tools

  • Step 1:
    Advertise your business with the help of a banner ad. Banner ads are among the most popular and recognizable forms of Internet advertising. Typically located at the top of a page, banner ads display a simple graphic or animation and provide a direct link to your business's website.
  • Step 2:
    Embed text links within the content of an ezine. As with banner ads, these links will redirect ezine reader to your company's website. While banner ads can be obvious and obnoxious, text link ads can be subtler and less intrusive to a reader.
  • Step 3:
    Create a regular rotation of ads. Because you'll be presenting these ads to the same group of ezine subscribers, you'll want to take steps to keep your ads unique and fresh. Try coming up with creative new graphics or eye-catching ad campaigns for your business.

Find the Right Ezine With Which to Advertise

  • Step 1:
    Locate obscure or ezines with the help of a ezine search directory. Users and advertisers alike can discover relevant ezines by using a tool like EzineSearch.com (see Resources below).
  • Step 2:
    Contact ezines that would be appropriate for your company and discuss advertising opportunities. Take advantage of the highly specialized nature of ezine content. A golfing supply store, for example, should look to advertise in popular ezines that appeal to the golf community.
  • Step 3:
    Contact companies that manage ezine advertising accounts. These companies will have access to a breadth of ezines and will be able to help you find publications that are ideal for the products you're attempting to advertise. Additionally, these companies can bundle advertising deals with several different related ezines into one easy-to-manage account.
  • Step 4:
    Ask about pricing schemes. There are several different ways ezine advertisements are classified and distributed. For example, there may be a significant price difference between text ads that appear within content or graphical ads that appear as banners.

Tips & Warnings

  • The biggest benefit of ezine advertising is immediacy. If you advertise your business through an ezine, users will be able to purchase your product within a couple of easy mouse clicks.
  • If you chose to advertise using a third party agency to bundle your ads with numerous ezines, you won't need to worry about searching out particular ezines that would appeal to your potential customers.
  • Some email addresses can be difficult to reach through ezine advertising. Some of the agencies that distribute advertising content have difficulty reaching email addresses with advanced spam guards in place. Make sure you'll actually be able to reach your subscribers before agreeing to contract ezine advertising services.

Resources


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