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That's the 64,000-euro question, because it is only by saving money that a business can make enough of a profit to succeed. The prices you get are set by the market--you can't jack them up just because your costs go up. And the costs you pay are also set by the market--you can't force them down just because you're losing money. And you'll find that there are always people willing to sell the same item for what you are selling it for, maybe even a little less. The only thing you can do to make a profit and not lose your investment is figure out ways to save money, and your whole career in business you'll be scrambling for ways and ideas to do just that--reading trade journals and books, going to conventions, hiring consultants, investing in technology, making sure your employees are honest....
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