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by Anonymous on November 19th, 2009
I studied this in ecconomics and it was concluded that the reason that there was such a small difference between the two was not try and give a different taste but it was that men were avoiding diet coke as over the years it had become a more "womanly" drink.
Some men may then be reluctant to buy it which is why coke zero was realeased. This gave men the option between the two.
One of the answers here talks about how her husband prefers coke zero and how she prefers diet cok. This is a perfect example showing how succesful the idea was.
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