Am I missing something here? Since when do Bratz dolls encourage "sex before marriage, at an early age"? They may not conform to some people's ideals as far as the way they are dressed, but I personally do not think the outfits are any worse than some things that Barbie has worn over the years. I have read the books to my four-year-old daughter many times, and I can't say I remember ANY mention of sex, casual or otherwise. In fact, I believe that the most recent one I read had a story of four girls who went to the beach, and helped other people they met on the beach. They also worked out a dispute between the four of them in a manner that suggested they were upright and wholesome young women. No casual sex. No sluttiness. And not a bit shallow. I believe you are letting your own moral standards for the way a young woman should dress or whether she should wear makeup influence your view. And, by the way, for you to suggest that any woman could be a "slut" based upon what they are learning from a doll, seems like a very shallow and chauvinistic standard.