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by davoomac on April 23rd, 2006

davoomac

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Who first sold frozen pizzas?

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  • by PhilDoc on April 24th, 2006

    PhilDoc

    The first nationally marketed brand of frozen pizza, debuting sometime in the 1950s, was Celentano Brothers, but the first big name in the business was Totino. In 1951 Rose and Jim Totino opened one of the first pizzerias in Minneapolis (it’s still there). Supposedly, Rose secured a $1,500 loan by baking one of her famous pizzas and serving it to a delighted banker. A decade later, with business booming, the Totinos decided to branch out into frozen pizza. They bought an abandoned factory but couldn’t raise enough money to convert it into a facility that could mass-produce flash-frozen pizza shells. They ended up buying frozen shells from a Chicago company. Rose complained that they tasted like cardboard, but buyers were eager nonetheless. By the late 1960s Totino’s was the top-selling frozen pizza in the United States.

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    • great information keep it up!

      davoomac

      by davoomac on April 26th, 2006

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