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by answerbeggar on January 5th, 2008

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Does anyone use the cheap Equate brand found in walmart? They make medicine, moisturizer, shampoo, etc, and I look at the ingredients from other expensive brand name and Equate has the same ingredients as well, should I stick to it because it's cheaper?

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  • by pam i am on January 5th, 2008

    pam i am

    Years ago, companies were not required to list their ingredients, and so there was always a "secret ingredient" that made one stand out or be overpriced, depending on marketing. Not so now, so ingredients can be copied and sold--like the Equate products. The overpriced stuff is overpriced because of marketing (which creates the illusion that it is superior)

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