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by Web2Con on November 13th, 2006

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How is Yahoo E-mail going to make use of the Web 2.0 technology?

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  • by Web2Con on November 13th, 2006

    Web2Con

    Response from Brad Garlinghouse, Senior Vice President of Communications, Communities, and Front Doors and Ethan Diamond, Director of Product Management:

    Ethan Diamond: I’m going to play the role of Brad’s mother back in Kansas. It’s going to be me who initiates an e-mail message to him.

    So this is new Yahoo! mail, I’m going to click on “compose” to start a new message, and as always I type the first few letters and it auto-completes his e-mail address for me. In addition to Brad’s e-mail address, it says that Brad is online and can chat with me know. Now keep in mind as Brad’s mom I don’t know about Web 2.0, I don’t have Messenger installed on this machine, but “chat now” is something I get. I get excited and finally I click. As soon as I click, it transforms the e-mail tab into a chat tab where I can start typing. I can say, “Brad, it’s your mother. Why haven’t you called your sister?” Brad says, “Woah? You’re on IM?” And I as his mother say, “It’s Yahoo! Mail with the chatting.”

    So he’s asking me to remind him to call his sister, and that’s pretty much typical but this time I actually have a one up on him, because right here in that chat session it says I can send him an e-mail, and what happens when I click that is the chat tab turns back into an e-mail, and the thread we were having is typed back into an e-mail. I send that off, and I’m back at my inbox.

    So several days have passed and Brad hasn’t called anybody, so I decide to send him another e-mail message. So I start up a new message tab, this time it doesn’t say anything about him being online in the auto-complete, so I start typing a message. Down on the bottom of the screen, you can see that little orange toast popped up, and it told me as I was typing this e-mail he came online, so I click on “chat now”, so it transforms the e-mail to a chat and copies the body of the e-mail into a chat window, and now I’m chatting with him in real time instead of sending an e-mail message. It tells me Brad is typing and he says he’s fine and that he talked to his sis. So I close the tab.

    So now I’m kind of getting the hang of this chat thing it says I have 49 contacts online, and when I click on that it opens a little pop-up and it shows me everybody in my address book is available to chat right now. This is everybody who is on the Yahoo! network of communication products, that’s half a billion people. As I was explaining that, something else happened. In my inbox, I got a new item because brad IMed me.

    So with that demo we show where we’re headed with Web 2.0 integration. The people who are able to experience these things are making them more social. We think we can change the way the earth communicates.

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