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by Yarnlady is happy every day on July 13th, 2007
From an excellent website "FranInfo" by Howard Bassuk:
"...they developed a unique relationship with the franchisees which is based on the fact that McDonald's owns the land and building for all the franchise units. They in essence rent the business to the franchisee for a per cent of the gross sales of the unit. The beauty of this concept is that the interest of the franchisee and McDonald's are absolutely intertwined, the better the franchisee does, the better McDonald's does."
http://www.franinfo.com/whatis.html
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Comments
Excellent answer, thank you.
by Jon the human on July 13th, 2007